PWHL UNVEILS BRANDING FOR NEW FRANCHISES: DETROIT, HAMILTON, SAN JOSE AND LAS VEGAS
They finally have names. And they are FIRE. 🔥
The PWHL today unveiled the brands for its four newest expansion teams ahead of their inaugural 2026-27 seasons. Puck drops for Season Four on Opening Weekend, Dec 5-6.
Here they are:
1. DETROIT CLUTCH
Clutch = Detroit’s automotive innovation + delivering under pressure. Circular logo references a wheel and automotive clutch, with chrome Art Deco wordmark and rhythmic vinyl lines inside — a nod to Motown.
Colors: Motor black, clutch chrome, hot white, racing red.
Detroit opens Dec 6 at Las Vegas at T-Mobile Arena.
2. HAMILTON HAVOC
Havoc = the balance between industry and nature in Hamilton — steel mills alongside the Niagara Escarpment. Logo is Hamilton’s official bird, the peregrine falcon, reimagined in steel with molten eyes.
Colors: Rusted metal, molten steel, falcon ivory, flame orange.
Hamilton opens Dec 5 at Montreal Victoire.
3. SAN JOSE SEA LIONS
Sea Lions = proud guardians of the Bay Area coastline — intelligent, playful, agile, fierce protectors. Logo center is a Sea Lion, with setting sun visual.
Colors: Coastal blue, sunset orange, tidal navy, sea mist.
Special history: Name also connects to the San Francisco Sea Lions of the West Coast Negro Baseball Association (1946), who featured pioneer Toni Stone, first woman to play regularly in a major men’s pro league.
San Jose opens Dec 5 hosting Minnesota Frost.
4. VEGAS VANGUARDS
Vanguards = those who lead the way. Pioneering spirit that shaped the West. Logo features the kit fox — Mojave Desert-native, adaptable and resilient — with Las Vegas’ iconic star between a ‘V’ silhouette.
Colors: Cactus green, fox ivory, desert gold, midnight navy.
IMPORTANT JERSEY NOTE:
Teams will wear city-branded jerseys for their inaugural season. The new logos will be on redesigned jerseys for their second seasons. Merch with the new brands is available now at the PWHL Online Shop.
BOTTOM LINE:
Four cities. Four identities built by women-led PWHL design teams, with community at the center.
Which name wins for you?
Mabel Joshua is the founder and lead editor of CelebrityTale.com with 4+ years covering celebrity news, entertainment trends and pop culture. She curates breaking stories with verified sources, focusing on real-time updates from Hollywood, music and lifestyle. When not reporting, she tracks emerging talents and viral moments across social platforms.
