WMX Partners with Oasis for Official Merchandise on ‘Oasis Live 25’ Comeback Tour
Warner Music Group’s merchandise and fan-experience division, WMX, has been named the official merchandise partner for Oasis’ highly anticipated Oasis Live 25 comeback tour. This partnership will see WMX providing an exclusive range of products and fan experiences at the band’s upcoming stadium shows in 2025.
The extensive merchandise offering will include pop-up stores, exclusive brand collaborations, and event-specific merchandise, designed to enhance the fan experience for Oasis enthusiasts around the world. WMX’s involvement is set to bring a premium fan experience to each of the 38 sold-out tour dates across the UK, Ireland, North America, South America, and Australia.
Oasis, one of the UK’s most successful and influential rock bands, has sold over 75 million albums worldwide and secured eight UK No.1 albums before disbanding in 2009. The band’s reunion has ignited excitement globally, with the announcement of their comeback tour driving a surge in demand for tickets and music sales. Notably, the band’s debut album Definitely Maybe re-entered the UK No.1 spot, 30 years after its original release.
Bob Workman, Senior Vice President and General Manager of WMX UK, shared his enthusiasm: “Partnering with Oasis on this tour is a very special moment for us at WMX. We understand the deep connection fans have with the band and the significance of the reunion – so we are fully committed to offering the absolute best in product and experience. It’s also exciting to build on the work that we have been doing for Liam Gallagher’s solo project in recent years.”
With tickets for the tour selling out instantly, WMX’s official merchandise will be an essential part of the fan experience for one of the most eagerly awaited music events of 2025.