Double Olympic champion Mikaela Shiffrin sees immense potential for the growth of ski racing in the United States.
In an exclusive interview, Shiffrin emphasized that the U.S. remains a largely untapped market for the sport, presenting a unique opportunity to expand its reach and fanbase.
Despite her own incredible success and the popularity of skiing in certain regions, Shiffrin believes the sport has yet to achieve its full potential nationwide.
Shiffrin highlighted the importance of increasing exposure and accessibility for ski racing in the U.S., suggesting that more targeted efforts could drive interest.
“There is so much room to engage with new audiences,” she said. From grassroots programs to greater media coverage of World Cup events, Shiffrin believes a more strategic approach could elevate the sport to new heights.
With the right promotional efforts, Shiffrin envisions a future where ski racing captures a broader audience in America,
fostering a deeper connection to the sport. She remains optimistic, saying, “This market is an enormous
opportunity waiting to be explored.” By tapping into this potential, Shiffrin hopes to inspire a new generation of athletes and fans to embrace the thrill of ski racing.