Milan, Italy – May 31, 2025 – Marella Cruises, a leading name in the global cruise industry, has unveiled plans to launch a new and innovative cruise experience aimed at redefining luxury travel at sea. The announcement was made during a high-profile press conference attended by industry stakeholders, travel partners, and media representatives.
The new offering, titled Marella Voyages, is set to debut in early 2026 and promises an immersive, boutique-style experience catering to modern travelers seeking sophistication, comfort, and curated adventures. This marks a significant step forward for Marella as it expands its portfolio and aligns with shifting consumer expectations post-pandemic.
Speaking at the launch event, Marella’s CEO, Giovanni Russo, expressed excitement about the upcoming venture. “This launch represents the future of Marella Cruises,” Russo stated. “We are not just adding ships—we are reimagining the cruising lifestyle with a focus on personalization, sustainability, and elevated design.”
The Marella Voyages line will feature newly built ships designed in collaboration with world-renowned architects and interior designers. These vessels will prioritize spacious suites, panoramic lounges, eco-efficient technologies, and exclusive shore excursion packages tailored to each destination.
Key routes for Marella Voyages will include the Mediterranean, Northern Europe, the Caribbean, and select transatlantic crossings. The company emphasized its intention to highlight cultural authenticity and regional experiences, partnering with local artisans and culinary experts at each port of call.
In line with Marella’s environmental commitments, the new ships will incorporate next-generation propulsion systems and advanced waste management technologies. The company also announced plans to reduce single-use plastics onboard and invest in carbon offset initiatives to further its sustainability goals.
Marella Voyages is targeted at discerning travelers, including solo explorers, couples, and multigenerational families. The onboard programming will include wellness retreats, culinary workshops, art residencies, and intimate entertainment experiences—positioning the brand in direct competition with the premium segment of the market.
Travel agents and tour operators are being briefed on the new offering through a global roadshow, while pre-registrations for priority booking are expected to open in the coming weeks. Industry analysts have already expressed strong interest, noting Marella’s bold move as a timely response to growing demand for experiential and sustainable travel.
As Marella Cruises enters this new chapter, the company is poised to strengthen its global presence and reinforce its commitment to delivering transformative travel experiences. More details about the inaugural itinerary and ship names are expected to be revealed in late summer 2025.