Marella Cruises has announced a bold step forward in its strategic evolution with plans to launch two brand-new, purpose-built cruise ships. This marks a historic first for the UK-based cruise line, which has previously operated exclusively with refurbished vessels. The ships, expected to be delivered in 2030 and 2032, reflect Marella’s long-term vision to modernize its fleet and cater to the growing expectations of British cruise passengers.
The new vessels will be constructed by the Italian shipbuilding giant Fincantieri, following the signing of a Memorandum of Agreement in March 2025. The agreement outlines a collaboration focused on designing vessels tailored specifically to the British market. With the introduction of these newbuilds, Marella Cruises is aiming to redefine its brand identity and elevate the onboard experience across its itineraries.
Sustainability is a central theme in the new project. According to Marella, the ships will incorporate the latest environmental technologies, with the goal of reducing emissions and promoting energy efficiency. Although specific green technologies have not been detailed publicly, the cruise line has emphasized that the vessels will adhere to international environmental standards, positioning Marella among more eco-conscious cruise operators.
These developments come as part of Marella’s broader effort to transition from an aging fleet to one that aligns with the industry’s modern standards. Its current fleet includes vessels such as Marella Discovery, Marella Explorer, and Marella Voyager—all of which were previously operated by other cruise lines before being refurbished. The new ships will be the first in Marella’s history to be designed from the ground up for its unique brand proposition.
The total investment for the project exceeds €2 billion, with a financing structure that includes approximately 80% debt and 20% equity. This structure is expected to be supported by export credit agency financing, along with enhanced dividends from joint venture partnerships. Marella’s parent company, TUI Group, has confirmed the availability of building slots and affirmed its commitment to the re-fleeting strategy.
Marella Cruises has stated that the new ships will focus on refined design, generous accommodations, and high-quality materials. Spacious cabins, diverse dining options, and premium entertainment venues are expected to be key features, reflecting the preferences of the British holiday market. The ships are also anticipated to support itineraries across Europe and the Caribbean, further expanding the line’s geographic reach.
The collaboration with Fincantieri also establishes a new business relationship between the two companies. Fincantieri, known for its craftsmanship and advanced maritime engineering, has an extensive track record with cruise lines including TUI Cruises, a sister brand to Marella. Industry analysts see the partnership as a strategic alignment that could pave the way for future projects between the two entities.
While the ships are still in the planning and design phase, the announcement has generated considerable excitement among travel agents and loyal Marella customers. The cruise line has pledged to engage its customer base during the development process, with surveys and consultations to help shape the onboard experience. Marketing campaigns centered around the new fleet will roll out gradually in the years leading up to launch.
Marella Cruises’ decision to invest in purpose-built ships is a clear signal of its long-term confidence in the UK cruise market. As the industry continues to rebound and evolve, this move positions the company for sustained growth, higher guest satisfaction, and stronger brand differentiation. The launch of these ships is expected to mark a new era for Marella Cruises—one defined by innovation, sustainability, and elevated travel experiences.