Rock legends Guns N’ Roses have launched a groundbreaking A.I.-powered music video for their latest single, “The General,” continuing their tradition of bold visual storytelling. Released via Geffen Records, the video combines live vignettes from the band’s
performances with surreal, computer-generated visuals. The animated sequences delve into a dreamlike narrative exploring the subconscious of a young boy, confronting haunting childhood memories through a psychedelic lens.
This innovative project was a collaboration between Guns N’ Roses and Dan Potter, creative director of London-based Creative Works studio. By blending human creativity
with artificial intelligence, the video pushes artistic boundaries, offering fans a unique and immersive experience. “The General” had previously debuted live at the Hollywood Bowl during their 2023 world tour, heightening anticipation for this official release.
The single marks the band’s continued evolution since their last full studio album, Chinese Democracy, and is part of their broader exploration of new material. With this release,
Guns N’ Roses reaffirms their status as pioneers, adapting to modern technology while staying true to their rock roots