A legendary sports partnership is reaching new heights as NASCAR and Anheuser-Busch announce a multiyear extension, ensuring Busch Light remains a Premier Partner of the NASCAR Cup Series. The agreement cements Busch Light as the “Official Beer Sponsor of NASCAR” and continues its title sponsorship of the coveted Busch Light Pole Award.
This renewal isn’t just about tradition—it’s about taking fan engagement to the next level. Anheuser-Busch’s Chief Commercial Officer, Kyle Norrington, emphasized the brand’s commitment: “NASCAR and Busch Light fans are among the most devoted in the country, and in 2025, together, we’ll give our deserving fans more opportunities to connect to this sport than ever before.”
One of the most exciting additions is the Busch Light summer music series, a groundbreaking initiative merging two fan-favorite passions—racing and country music. This five-event concert series will kick off at Texas Motor Speedway and make stops at Michigan International Speedway, Chicago Street Race, Iowa Speedway, and World Wide Technology Raceway, delivering unforgettable pre-race performances for fans in attendance.
NASCAR Executive Vice President Michelle Byron praised the ongoing collaboration: “Anheuser-Busch’s longstanding relationships at multiple levels across our sport have been paramount in cultivating new fans and driving fan loyalty for decades. Our partners at Busch Light are leading by example to find new ways to drive deeper fan engagement.”
Beyond music, Busch Light is shifting gears with a unique twist on fan interaction—introducing “DATE-TONA,” a one-of-a-kind speed dating experience at the iconic Daytona International Speedway. This event aims to connect fans in an exciting way, proving that love for NASCAR isn’t just about the track—it’s about the community.
The renewed partnership also extends to Trackhouse Racing, with Busch Light continuing as a primary sponsor for Ross Chastain’s No. 1 Chevrolet. Fans can expect dynamic specialty paint schemes throughout the 2025 season, starting with a refreshed Busch Light ‘Iconic’ scheme, featuring the brand’s call to “Race for the Mountains,” set to debut at the 2025 Daytona 500.
For decades, Anheuser-Busch has brought unforgettable moments to NASCAR, from unique fan experiences to legendary driver collaborations. With this renewed commitment, the 2025 NASCAR season is shaping up to be one of the most engaging and fan-focused yet.
The excitement kicks off with the Daytona 500 on Sunday, Feb. 16, at 1:30 p.m. ET, live on FOX—where the world will witness not just racing history, but a new era of NASCAR and Busch Light’s legendary partnership.