Hyper, the brand behind Hyper Bicycles and Hyper Toy Company, has announced an exciting new partnership with motocross and supercross sensation Haiden “Dangerboy” Deegan. Under this collaboration, Deegan will represent Hyper’s full range of products, including high-performance BMX and mountain bikes, as well as RC vehicles featuring cutting-edge light and sound technology.
Haiden Deegan has been a rising force in motocross and supercross, earning recognition for his fearless riding style and impressive achievements. At just 10 years old, he became the youngest rider to land a backflip on a dirt bike, setting the stage for a career defined by boldness and innovation. Now, as he continues to dominate the sport, his collaboration with Hyper reflects a shared commitment to pushing boundaries and inspiring future generations of riders.
While motocross has become Deegan’s primary focus, his passion for BMX has been a driving force throughout his journey. With Hyper’s deep roots in BMX, this partnership is a natural fit. “I’ve always looked up to BMX riders, so joining the Hyper team is a dream come true,” said Deegan. “Hyper has been a major part of the BMX world for years, and I’ve always respected what they do. Now, I get to be a part of it and help create products that truly represent our sport.”
Beyond serving as a brand ambassador, Deegan will play an active role in developing new products with Hyper. His firsthand experience in action sports will contribute to designing innovative bikes and RC vehicles that capture the thrill of extreme sports. Hyper’s commitment to performance and affordability aligns perfectly with Deegan’s vision of making action sports more accessible to young riders.
“We couldn’t be more excited to welcome Haiden to the Hyper family,” said Clay Goldsmid, founder and CEO of Hyper. “His relentless drive for progression and innovation perfectly aligns with our mission. At Hyper, we’re all about inspiring the next generation of riders, and Haiden embodies that spirit. Over the years, we’ve worked with legends like Jeremy McGrath and Travis Pastrana, and now we’re proud to stand behind the future of the sport—Haiden Deegan.”
Tony Diaz, director of Hyper Toy Company, echoed the excitement, emphasizing Deegan’s influence beyond motocross. “Haiden’s energy, attitude, and dedication are truly inspiring. We strive to bring that same energy to the toy category. We’re excited to collaborate with him to develop RC vehicles and toys that capture the thrill and excitement of motocross and bring innovation to the retail space.”
This partnership extends beyond endorsements and product development; it represents a shared passion for riding, creativity, and pushing the limits of what’s possible. By teaming up with Deegan, Hyper is bridging the worlds of motocross, bicycles, toys, and action sports in a way that’s never been done before.
As Deegan continues to make waves in motocross, his collaboration with Hyper ensures that his influence reaches even further. Whether through high-performance bikes or innovative RC vehicles, this partnership is set to inspire the next generation of riders and fans across multiple disciplines.