July 30, 2025 – London, UK — Marella Cruises, one of the UK’s leading cruise operators, has announced a significant revision to its onboard behavior policy, reinforcing its commitment to the safety and wellbeing of passengers and crew. The updated guidelines come into effect immediately and are part of the company’s broader strategy to maintain high standards of conduct aboard its fleet.
The revised policy outlines a zero-tolerance approach toward unruly, disruptive, or inappropriate behavior, which includes, but is not limited to, excessive intoxication, harassment, violence, and any actions that compromise the safety of the vessel or comfort of others. Marella emphasized that the changes aim to preserve a respectful and secure environment for all guests.
In an official statement, a spokesperson for Marella Cruises said, “We want all our guests to enjoy a relaxing and memorable holiday. These policy updates reflect our responsibility to provide a safe environment where everyone feels comfortable. Inappropriate or unsafe behavior will be addressed swiftly and decisively.”
Under the revised rules, passengers found violating conduct expectations may face penalties ranging from formal warnings to immediate disembarkation at the next port of call, depending on the severity of the incident. Repeat offenders or those involved in serious infractions could also face permanent bans from future Marella Cruises.
The company has also expanded its onboard security team and increased staff training to better identify and de-escalate problematic behavior before it escalates. Additional monitoring measures, including enhanced CCTV coverage and updated reporting procedures, have been introduced to support enforcement.
These changes follow several high-profile incidents on cruise ships across the industry in recent years, prompting cruise lines globally to reassess their behavior policies. Marella joins a growing list of operators introducing stricter guidelines to align with customer expectations and modern safety standards.
Customer feedback played a significant role in shaping the updated policy. Surveys conducted over the past year indicated growing concern among passengers about rowdy conduct and its impact on their vacation experience. The new rules reflect Marella’s responsiveness to those concerns.
Travel industry analysts have praised the move, noting that clearer behavioral expectations could lead to a more consistent and enjoyable cruise experience. “Cruise holidays should be carefree, not chaotic,” said travel expert Fiona Hart. “Marella’s policy change is a timely and welcome step.”
Marella Cruises has encouraged guests to familiarize themselves with the new rules via its website and pre-departure communications. The company reiterated that respectful behavior is fundamental to ensuring every journey remains smooth sailing for all aboard.